What Is Private Label?
Your first question might be, 'what is private label?'. Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands. Private label started in the retail business. Nowadays the term has been broadened. Any brands which compete against bigger named brands are considered private label.
Who Is Doing It?
To give you an example, Ivanka Trump has her own private label brand, so are Justin Bieber, Jessica Simpson, Fergie, Parris Hilton, Gwen Stefani...The list goes on and on. All the main retail chain stores have their own private label brand. The most well know ones are Costco's Kirkland and The Home Depot's Hampton Bay. Neiman Marcus, JcPenny, Target, Walmart all have their own private labels.
You Can Too!
Private Label Manufacture Association (PLMA) reported that the private label manufacturers and private label brand market is over $80 billion. Release the potential of you yourself now with Viviona by creating your own labels and your own brand — whether it’s a high-fashion clothing line, swim suit collection, handbags, hair care products, skin care products, or jewelries. To embark on your journey of building a reputable brand, you don’t need to invest a fortune in private label brand services. At Viviona, our ultimate goal and first priority is to aid in the growth of your business, helping you earn 100% of the profit while you make a significant impact along the way.
Since 2007, Viviona has proudly served clients from a myriad of industries including fashion, beauty and electronics. Vera Wang, as the CEO of Viviona, was born and raised in Mainland China and moved to the United States in 2000. Vera Wang speaks fluent English and Mandarin and has a deep understanding of both Chinese and American culture. With access to hundreds of private label manufacturers, Viviona will bring your brand to life in record time. We value the quality and talent you bring to your specific industry. Our responsibility to you is delivery of exceptional private label brand services aligning your business ideals with our ability to perform at optimal levels. Viviona sets itself apart from competitor private label brand services by offering you affordable starting minimum order quantities and competitive pricing.